A new partnership with Mirenesse
Mirenesse is Australia’s leading makeup and skincare brand.
Founder and formulator, Irene Patsalides, was like tens of millions of women around the world who were fed up with mascara and other beauty products that didn’t get the job done.
Irene says, “I started Mirenesse in 1999 out of the frustration of looking for beauty products that actually delivered on their promises. I was working 70-hour weeks as a pharmacist, raising my daughter, and yet I would come home every night with mascara running down my face and irritated eyes. I was working so hard, surely my makeup could at least be reliable. I believed that we deserved better.”
As a 25-year pharmacist and cosmetics chemist, Irene set out to create a line of innovative beauty products that really worked and lived up to their claims. One of her most successful creations is the multi-award winning
Mirenesse Secret Weapon 24 Hr Mascara, the winner of 13 international awards including Favourite Mascara Brand – Readers Choice Award in the Australian Beauty Awards 2010,2011 and Voted #1 Mascara in Pharmacy in 2018.
Yet Mirenesse is much more than a successful makeup brand. Ethics and philanthropy have always been a part of their ethos. They are clean beauty pioneers , cruelty free, and leave out harsh ingredients and toxins. Their Power through Beauty program has been supporting women the world over to achieve their dreams, and donate to women’s health causes to make a better world.
Mirenesse strongly believes in empowering women. That is why they have partnered with The Fred Hollows Foundation to ensure that women have an equal right to sight.
There is no doubt, blindness discriminates. Women are 1.3 times more likely to be blind than men, with more than 20 million women in the world who are blind and a further 120 million visually impaired.
By supporting The Foundation’s
She Sees program, Mirenesse will help close the gender gap and unlock the potential of millions of women and girls.
Welcome to the Fred family, Mirenesse. We are so thrilled to have you on board.