Workplace Giving and CSR: A win-win for business

Corporate Social Responsibility (CSR) is no longer optional. Today’s employees, customers and investors expect businesses to do more than turn a profit — they expect them to help build a better world. 

For companies looking to deliver meaningful CSR outcomes, workplace giving offers one of the most effective, low-cost and high-impact solutions. 

What is Workplace Giving? 

Workplace giving — also known as payroll giving — is a simple and efficient way for employees to donate to charities directly from their pre-tax pay. It can be matched by the employer, or combined with volunteering and fundraising initiatives to amplify impact. 

Workplace giving is one of the easiest ways to create lasting social change, because it: 

• Is low effort and low admin once set up 

• Delivers immediate tax benefits to employees 

• Can be scaled and tracked across teams and locations 

• Aligns with employee values and builds purpose into your culture 

Workplace Giving drives business benefits 

Companies that integrate workplace giving into their CSR strategy don’t just do good — they do well. 

• Boosts employee engagement 
  Staff who participate in giving programs report higher job satisfaction and a stronger connection to their company’s mission. They’re more motivated, more loyal, and more likely to advocate for your brand. 

• Attracts and retains top talent 
  Purpose is a powerful driver. Offering opportunities to give back is a proven way to improve recruitment and retention — particularly for younger employees who want their work to reflect their values. 

• Strengthens your brand and reputation 
  Customers are increasingly choosing brands that stand for something. Partnering with a trusted charity like The Fred Hollows Foundation enhances your public image, shows you care, and helps build stronger relationships with stakeholders and communities. 

• Delivers measurable impact with minimal cost 
  Workplace giving enables your business to contribute meaningfully to social causes without the need for large upfront investment or heavy resourcing. It’s a high-impact CSR channel with a clear, measurable return. 

Matched giving: Double the impact 

Matched donations help train more eye doctors like Dr Kris Rallah Baker (pictured right), Australia’s first Aboriginal ophthalmologist. With The Foundation’s support, a new generation of Aboriginal eye specialists is on the way — helping close the gap in eye health for First Nations communities. 

Photo credit: Michael Amendolia 

One of the most powerful features of workplace giving is the ability to match employee donations. When employers match contributions dollar-for-dollar, it signals strong leadership, builds internal momentum and literally doubles the impact for the charity partner. 

At The Fred Hollows Foundation, matched giving helps train eye surgeons, equip clinics and reach more people living with avoidable blindness in countries like Papua New Guinea, Kenya and Cambodia. It also shows your staff that their generosity is valued — and multiplied. 

Why choose The Fred Hollows Foundation? 

It all started with Fred — training local doctors to restore sight. Today, that legacy lives on in more than 25 countries. With your support, we can finish what he started. 

Photo credit: Michael Amendolia 

The Fred Hollows Foundation is a proven, trusted partner with a global reputation for impact, efficiency and transparency. We’ve restored sight to more than 3 million people and work in over 25 countries, helping to build strong and sustainable eye health systems that last. 

When you partner with us, you’re supporting a cause with: 

• A clear and compelling mission: to end avoidable blindness 

• A long-term, systems-focused approach: we train local doctors, build infrastructure, and strengthen public health systems 

• Turnkey setup: We work through trusted platforms like Good2Give and Benevity, so you can start giving straight away 

Your support creates ripple effects — healthier families, stronger communities and more people able to live independent, productive lives. 

Connect your CSR goals to real, lasting impact 

Workplace giving is more than a box to tick — it’s a smart, sustainable way to live your values and empower your employees to make a difference. It boosts morale, strengthens culture, and helps end avoidable blindness around the world. 

Let’s work together to turn your CSR goals into real, measurable change. Set up a workplace giving partnership with The Fred Hollows Foundation today.