Become a Partner of The Fred Hollows Foundation
The Fred Hollows Foundation invites you to partner with one of Australia's most trusted, transparent and recognisable organisations.
We look to partner with like-minded organisations that share our values of integrity, empowerment, collaboration, and action.
Through strategic, long-term, and mutually beneficial partnerships, The Fred Hollows Foundation will help you address your business challenges and strategic objectives.
We have a strong portfolio of long-term and significant corporate partnership, including Specsavers, Blackwoods, JB Hi-FI, Campos Coffee and more, and our team deliver on key objectives time and time again.
If you would like to discuss how we can co-design a meaningful partnership with your business, please get in touch.
About Our Brand
We are one of Australia’s most trusted organisations.
Our brand is widely recognised and respected in Australia, and increasingly abroad.
Our brand recognition rate sits at 82% in the Australian market, and jumps to almost 95% among the 50+ demographic.
The Fred Hollows Foundation is seen as an important and relevant organisation, with 84% of market research participants seeing Fred Hollows as an important Australian.
In 2019, The Foundation was ranked fifth in the Australian Charity Reputation Index.
A partnership with The Fred Hollows Foundation will help you build positive brand aware, engage your staff, and give your company a competitive advantage.
1. Building positive brand awareness
A partnership with The Fred Hollows Foundation will help you build positive brand awareness and tell creative stories about your brand message.
Communicate an elevated brand story to existing and new audiences about who you are, and who you want to be
Be a business focused on gender equity, diversity and inclusion, Reconciliation with Australia’s First Peoples. Help elderly people live with dignity, children to receive an education and have a future, and invest in building the infrastructure that we need to end avoidable blindness.
The Fred Hollows Foundation will lend you these meaningful stories to tell your existing networks of customers, suppliers, partners and employees. We will also lend you our audiences and marketing footprint to tell your story, including digital, physical, and print assets, including our website, social media channels, events, and print materials, such as the Corporate Spotlight.
2. Engage your staff
Employee engagement is much more than entertaining your staff, it’s about –
· Attracting and retaining quality staff that align to your values;
· Motivating and rewarding them to increase job satisfaction, retention and productivity; and
· Educating, resourcing and upskilling your employees to be quality contributors in the workplace.
A partnership with The Fred Hollows Foundation will help you address your internal challenges and communicate to your employees about the type of company you want to be.
Staff engagement opportunities include:
· Community events
· Cultural learning and immersion
· Skilled volunteering
· Workplace engagement
· Exclusive invitations
· Workplace giving
3. Drive your Sales
Drive sales and customer loyalty by giving your company a competitive advantage.
Customer trust is driven by corporate social responsibility, so achieve the edge through a partnership with The Fred Hollows Foundation, not only through bolstering the image of your brand, but through cause-related marketing campaigns, creative marketing messaging, and advertising campaigns.
Make your existing and prospective customers aware of the amazing things you are doing in gender equity, or improving Aboriginal and Torres Strait Islander health. Put processes in place to drive your sales and increase your bottom line, whether that be creative cause-related marketing campaigns, co-branded products, limited edition products, point of sale initiatives, or advertising campaigns, differential your brand from your competitors.