iChoice interview

iChoice is an award-winning mortgage broking service that specialises in lending to medical professionals, small business and accountants. In 2017, iChoice and The Fred Hollows Foundation launched a new partnership to restore sight, dignity and independence to people in the developing world.


Jason Khoury, Financial Strategist and iChoice Managing Partner, talks about his business and their partnership with The Foundation.

iChoice has achieved well-known success in recent years. In 2018, you won NSW Best Brokerage award by MPA Magazine. Why is it important for iChoice to give back to the broader community and support an organisation like The Fred Hollows Foundation?

The decision to partner with The Fred Hollows was discussed with each team member, as well as my immediate family. I’m pleased that every soul was delighted at the opportunity to give back to an organisation that itself was built on generosity. I think the economics of how many people The Fred Hollows Foundation can assist per dollar donated is amazing, and we couldn’t be happier to help. Sometimes after a tough week, we consider how many strangers we have just restored sight to…very powerful.

How do the values of iChoice align with the work of The Fred Hollows Foundation?

We like to know that every iChoice client is more financially enriched by coming across us, which is certainly the case. As a team of around eight people, we work very closely and have become like family. Many of our clients feel the same way. We were all very proud to recently visit The Fred Hollows Foundation’s office in Rosebery and meet Gabi Hollows. We look forward to providing continual support, it means a lot to every one of us.

Fred himself was a disruptor and innovator, and was fiercely determined to improve the lives of others. Do you identify with Fred personally, and what is the single most important reason for your success?

We like to think that we think outside the box too. The mortgage game is like anything else, it’s an industry where you continually learn. The industry itself is changing so much that we need to be very much on the ball. I think it’s our down-to earth approach that has prompted all our clients to so generously introduce their friends to us. I’ve started to make short videos on YouTube, which I hope people can relate to a bit better. Articles can just be so boring!