Corporate Match 2.0.
Corporate Match 2.0 is a world-first social giving initiative aimed at increasing corporate giving to the not-for-profit sector.
Partnering with The Fred Hollows Foundation, other not-for-profits, philanthropists, and the corporate community, Corporate Match 2.0 aims to amplify donations by matching new or increased corporate giving, dollar-for-dollar.
The Corporate Match 2.0 founding supporter is Vivienne Court Trading (“VivCourt”).
VivCourt is run by CEO and philanthropist Rob Keldoulis. Headquartered in Sydney, VivCourt is a global financial firm established in 2012 with a revolutionary business structure. Owned by a charitable trust instead of shareholders, it was established “to make money to make change” by supporting worthy causes and donates up to 100% of its net profit, generating millions of dollars in donations in recent years.
Mr Keldoulis said, “We want to see our dollars to not-for-profits amplified, and this project can turn each $1 from us into $2 to $3. The corporate community has the resource, influence and reach, even during these tough times, to have a huge impact. A little by a lot is the key.”
Steven Hirst, Managing Director of LAVA Communications explains, “The goal of this project is to increase giving. Matching donations is universally proven to motivate extra giving, but on occasion it can redirect donations from one cause to another. By matching positive initiatives and increases in giving, we can ensure there is more money in the not-for-profit sector.”
Corporate Match 2.0 has brought forward its launch due to the COVID-19 crisis which has severely impacted the charity sector. Mr Keldoulis explained, “Not-for-profits were already competing for a bigger share of the same pie. COVID-19 has now reduced that pie and many companies now have priorities around supporting staff and staying afloat. The limited companies that are still making money are in a very fortunate position to make a real impact during this global disaster.”
Corporate Match 2.0 intends to run several 100 trials with leading corporations, philanthropists and not-for-profits over the next two years to fine tune the model and ensure maximum impact long term.
If you would like to get involved, get in touch via Corporate Match 2.0.