Region

Select your region

Australia
Australia
United States
United States
Hong Kong S.A.R.
Hong Kong S.A.R.
United Kingdom
United Kingdom

TaiMaSing X The Fred Hollows Foundation

Collaboration between popular illustrator Cheap Century - character TaiMaShing for the first time! Donate and receive a custom limited edition lens clothes!

 

TOP BANNER - 大麻成-WorldSightDay.png

Thank you for supporting the sight-restoring work of The Fred Hollows Foundation. The event has successfully concluded. See you next year. Thank you.

If you wish to donate, please click this link.

Supporting The Fred Hollows Foundation  World Sight Day with TaiMaSing!

Donate and receive a custom limited edition TaiMaSing Lens Clothes!


For this year's World Sight Day in support of The Fred Hollows Foundation, we are collaborating for the first time with the character TaiMaSing from popular illustrator Cheap Century!

From now until October 31, 2024, simply donate to support World Sight Day in The Fred Hollows Foundation. By becoming a monthly donor or making a one-time donation of HKD 150 or above, you will receive a custom limited edition lens clothes!

During the World Sight Day event, monthly donations will be matched by corporate sponsors, with monthly donations being multiplied by 6 by corporate contributions. For example,Sign up to be a monthly donor this World Sight Day to get the first 6 months of your donations matched, allowing us to go further and help more on our path to preventing blindness. Every industry showing kindness, donations multiplied! Let's work together to bring light back to children around the world who can avoid blindness.

The Fred Hollows Foundation is excited to partner with local illustrator, SoWingHong and his character “TAIMASING” for World Sight Day 2024. “TAIMASING” personifies different professions to support The Foundation’s sight restoring work, and together with Freddy Bear, shares 20-20-20 eye care tip.

Donate today and until 31 October 2024, to double the impact of your donation and receive limited-editions of “TAIMASING” lens cloths.

"Possibly the most meaningful lens cloth in the world!" TaiMaSing said.

Make a one-off donation of HKD150 or above to receive a 20-20-20 rule lens cloth featuring “TAIMASING” and Freddy Bear 

TaiMaSing_worldSightDay

Become a monthly donor to receive a set of two “TAIMASING” lens cloths

TaiMaSing-WorldSightDay

Lens cloths are limited and available while supplies last.

Remark 1:  The size of lens cloths is 15cm x 15cm.

Donate to support & remember to care for your eyes!

9 out of 10 people who are blind or vision impaired don't need to be.

Thank you "Cheap Century" for being our creative partner, supporting The World Sight Day in providing opportunities for vision restoration to patients with eye diseases in remote areas, allowing them to see the world again.

On a very important day for eye health—World Sight Day, TaiMaSing and Freddy Bear shared simple and memorable eye care information!

20-20-20 rule:

20-20-20eyecaretips

 Take breaks and follow the 20-20-20 rule One of the simplest ways to protect your eyes from excessive screen time is to take frequent breaks. A good way to ensure that you’re getting adequate breaks is to follow the 20-20-20 rule, which means taking a 20-second break every 20 minutes to look at something 20 feet away. This gives your eyes a chance to relax and prevents eye strain. Additionally, you can also close your eyes for a few seconds or blink rapidly to moisturise them.

MichelleLo-WorldSightDay-護瞳行動-en (1).png

The most meaningful World Sight Day 2024

Double your Impact! Donate to restore sight!

The total matching donation cap for the corporate matching is HKD 700,000. Details of the donation matching are as follows: For monthly donations, the corporate matching will multiply the amount by 6 as the donation amount.

For example, if you donate HKD150 per month, the company will donate HKD900, and so on; For one-time donations, the matching donation will be based on the donation amount. For instance, if you make a one-time donation of HKD500, the company will donate HKD500.

Support The Fred Hollows Foundation on World Sight Day, where your donations will be matched to bring the gift of sight to more people who are needlessly blind. This year, Michelle Loo continues to serve as our World Sight Day Ambassador, promoting the sight-saving work of The Fred Hollows Foundation. Under this year's theme "Every effort courts", Michelle embodies various professions, including painters, office workers, chefs, housewives, and ophthalmologists to encourage all industries to support The Fred Hollows Foundation on World Sight Day in their own unique ways.

Three Family Members Lost Their Sight – But Their Blindness Was Treatable

This family of six in Kenya was already struggling to get by, but when Eveline lost her sight, their situation became even more desperate. The entire household could only rely on her husband’s back-breaking work delivering water to survive—each day grew harder.

Eveline said: "Before going blind, I would fry and sell chips at the market to earn an income - but I had to stop."

Ruth has repeated her school level twice and remains in a class with children two to three years younger than her. “She relies on her older brother to write her homework – something that doesn’t please her,” father Boniface said. Vincent is also unable to fully enjoy the world around him.

Ruth_WSD

Eveline worries about being able to maintain the house. “My house is also not very hygienic – this is happening because I have no eyes to see and do things on my own,” she said. Eveline’s wish was simple—like any mother, she only prayed for her children to have healthy vision, so they could be self-reliant and have a better future.

Thanks to the generosity of donors, all three of them have now regained their sight.

 

Your donation of HKD150 can help restore sight to up to a patient living in remote areas.

The operation was successful. “When I was writing it wasn’t clear and I couldn’t read books properly. Now I can study much better because my eye was operated on.

I’m so happy because I can see better," said Marlone. “I could see the pimples on my mum’s face,” the cheeky 10-year-old jokes. “That’s really the first thing I saw really clearly!”

Timbangfamily_world-sight-day-2024.png
Layla said: “He said ‘mum your nose is so big!’ and I really felt so happy because he could finally see clearly!”

World Sight Day 2024 - Sponsor

Principal Sponsor

Fred-Hollows-World-Sight-Day-Consolidated-Marketing-Group

Consolidated Marketing Group

 

Sight Sponsor

Fred-Hollows-World-Sight-Day-CLP

CLP Power Hong Kong Limited

Venue Sponsor

Creative Partner

It looks like you might be in North America

Would you like to visit the United States site instead?