TaiMaSing: Restoring sight starts with a lens cloth and a keychain!
For World Sight Day 2025, The Fred Hollows Foundation is honoured to once again collaborate with TaiMaSing—the beloved character created by popular illustrator SoWingHong (Cheap Century)—in support of restoring sight. TaiMaSing has specially designed two exclusive limited-edition gifts to thank our one-off and monthly donors.
[One-off Donation — With a gift of HK$150 or more, you’ll receive the TaiMaSing Eye Chart Lens Cloth]
The lens cloth* is perfect for polishing your glasses or phone screen—and it comes with a playful eye chart design that reminds you to care for your own vision while helping others. And don’t forget: regular eye check-ups with an optometrist or ophthalmologist are just as important
A gift of HK$150 Becomes HK$300 Instantly with Corporate Matching — Double Your Impact
[Become a Monthly Donor and receive a limited-edition TaiMaSing Keychain]
This exclusive keychain features colour-changing “glasses” that react to UV intensity. The stronger the sunlight, the darker the tint—serving as a helpful reminder to wear sunglasses or seek shade to protect your eyes from UV damage.
Donate HK$150 Monthly — Our Corporate Partner Adds an Extra HK$900, Instantly Multiplying Your Impact Sixfold
**Matching funds are available up to HK$ 700,000—bringing the gift of sight to more families affected by blindness.
*Available only while supplies last. Donate today to receive yours.
Join The Fred Hollows Foundation and TaiMaSing in supporting sight restoration efforts—and remember to take good care of your own eyes too!
Every story of restoring sight is the greatest miracle in a person's life.
Before 31st October, your donation will be DOUBLED during this World Sight Day!
You and “eye”, double the impact!
In a family's darkest moment, your support brings light like timely rain. In a small Kenyan village, a family lived on the brink of despair.
Eveline was already blind due to cataracts, and her two children—7-year-old Ruth and 2-year-old Vincent—were also losing their vision to the same condition. The entire family was plunged into fear and helplessness. But thanks to The Fred Hollows Foundation and our supporters, their lives were transformed. Now, your donation can create up to 6 times the impact.*
Donate before 31st October and your one-off donation will be matched dollar for dollar by our corporate partners—doubling your impact instantly. Even better, monthly donations will be matched for the first six months.
*Matching funds are available up to HK$700,000—bringing the gift of sight to more families affected by blindness.
Donate to double your impact!
Three Family Members Lost Their Sight – But Their Blindness Was Treatable
This family of six in Kenya was already struggling to get by, but when Eveline lost her sight, their situation became even more desperate. The entire household could only rely on her husband’s back-breaking work delivering water to survive—each day grew harder.
Eveline said: "Before going blind, I would fry and sell chips at the market to earn an income - but I had to stop."
Ruth has repeated her school level twice and remains in a class with children two to three years younger than her. “She relies on her older brother to write her homework – something that doesn’t please her,” father Boniface said. Vincent is also unable to fully enjoy the world around him.
Eveline worries about being able to maintain the house. “My house is also not very hygienic – this is happening because I have no eyes to see and do things on my own,” she said. Eveline’s wish was simple—like any mother, she only prayed for her children to have healthy vision, so they could be self-reliant and have a better future.
Thanks to the generosity of donors, all three of them have now regained their sight.

Kenya's Issue of Blindness and Vision Loss
In Kenya, access to quality eye care services is extremely limited—but with your support, this is changing.
The eye health crisis is expanding.
- In Kenya, over 328,000 people are blind, and as many as 750,000 people are visually impaired.
Cataracts are the primary cause of blindness.
-43% of blindness cases are due to cataracts, with 14,500 new cases reported each year.
Women face more barriers.
- Women have a higher rate of blindness but experience greater difficulties than men in accessing eye care services and surgeries.
There is an extreme shortage of ophthalmologists: Half of the country's ophthalmologists are concentrated in the capital city, Nairobi, leaving fewer than 50 ophthalmologists to serve the remaining 40 million people.
Donate to double your impact!
One year later...
the family’s situation is much brighter. At school, Ruth can see the blackboard clearly and she is excelling in her studies, particularly in maths.
The teachers praise her enthusiasm and eagerness to learn. The family dynamic has also been transformed by Ruth’s cataract surgery. “Ruth has taken on a significant role in assisting me to prepare salads. This has fostered a wonderful opportunity for us to bond and spend quality time together,” Eveline said. Vincent is still too young to attend school but can now play with friends who visit. And for the first time, Eveline can participate in the “chama” – a social enterprise that pools resources at the community level.
“Previously, I couldn’t join because I lacked an income and struggled to count my change. But now, everything has changed,” she said.
The family’s transformation has attracted the community’s attention. Boniface says neighbours who once spoke negatively about the family now show them respect and admiration. “Even the area chief has taken notice, personally inviting me to community events,” he said. “The miraculous vision has brought us more than just clear sight – it has brought us hope, joy and a brighter future.”
Donate to double your impact!
Take action on World Sight Day and transform more lives.
Blindness drives families into poverty and despair, yet a simple surgery can restore independence and hope. By helping someone restore their sight, you’re not only changing one life—you’re shaping the future of their family and strengthening their entire community. In Africa, the need is especially urgent.
This year, your donation can help:
- More than 250,000 people screened
- More than 18,000 cataract operations
- More than 2,200 people trained, including surgeons, nurses, teachers and community health workers
- More than 246,000 people educated in eye health and sanitation
Please donate now to help more people regain their sight — Your donation will be DOUBLED during this World Sight Day!
Donate to double your impact!
World Sight Day 2025 - Sponsor
This year, we sincerely thank Consolidated Marketing Group and CLP Power Hong Kong Limited for their generous support in jointly promoting sight restoration work.